CBS set to broadcast Georgia vs. Auburn game at 3:30 PM ET

Nov 9, 2013; Athens, GA, USA; Georgia Bulldogs quarterback Aaron Murray (11) runs through the Appalachian State Mountaineers defense during the second half at Sanford Stadium. Georgia defeated Appalachian State 45-6. Mandatory Credit: Dale Zanine-USA TODAY Sports

Heading into Saturday, the kick-off time for Georgia and Auburn on November 16th was very much up in the air. However, it didn’t take long for the SEC and its lead broadcast partner, CBS, to announce the game as the conference’s flagship for the week.

Frankly, this became a no-brainer as soon as Auburn dismantled Tennessee (55-23 on the road), and the Georgia/Auburn game is far and away the best one that the SEC can offer this week. There are real stakes for both teams, as Georgia still has an outside chance at the SEC East thanks to the fact that Missouri finishes with Ole Miss (on the road) and Texas A&M in the next two weeks.

On the Auburn side, the Tigers have risen to #7 in the latest BCS poll, and at 9-1 with Georgia and Alabama remaining, they could realistically land in the national championship game with 3 consecutive wins (adding in the SEC Championship game) to end their 2013 campaign.

Early lines from Vegas place Auburn as a 3.5-point favorite in the game, but this is an exceedingly winnable spot for Georgia as they are getting healthier (notice I’m not saying “healthy) by the day. It’s going to be a fun week leading up to the game, and I’m positive that Jordan-Hare Stadium will be rocking on Saturday afternoon at 3:30 PM ET.