Forbes Magazine says Atlanta Hawks are worth $425 million

Jan 22, 2014; Orlando, FL, USA; Atlanta Hawks power forward Paul Millsap (4) celebrates drawing a foul with shooting guard Kyle Korver (26) as they beat the Orlando Magic 112-109 at Amway Center. Millsap had a team-high 24 points. Mandatory Credit: David Manning-USA TODAY Sports

Last week, Forbes Magazine published their annual team evaluations, telling how much each NBA team was worth. The Atlanta Hawks came in 27th out of the 30 NBA teams, with the Hawks franchise being worth $425 million dollars.

The average person looks at that and thinks “oh my god, that’s a ton of money,” but as you can see, it only ranks 27th out of 30 NBA teams. The teams that are worth less than the Hawks would be the New Orleans Pelicans, the Michael Jordan-owned Charlotte Bobcats, and the lowly Milwaukee Bucks. Out of that trio, the Bucks would be of the least value, coming in at $405 million.

Number one on the list, as some of you may already have heard, was the New York Knicks, who are currently struggling to come together as a team and produce the way that their talent suggests they can produce.  The Knicks are worth an estimated $1.4 billion dollars, or more than 3 times what the Hawks are valued at by the magazine.

The Forbes list had the Hawks revenue at an impressive $119 million, but being in Atlanta, some may say (or at least talk about) the Hawks never selling out Phillips Arena. However, some look at it and say at least they’re not as bad as the Thrashers were (a low bar), and that the team is in no immediate danger of leaving town.

With the moves that General Manager Danny Ferry has made in the last year, there is an excellent chance that the Atlanta Hawks will continue to improve as a team and go further in the playoffs than they ever have before. Improvement and success will fill the seats of the Highlight Factory each and every night, and in tune, the franchise will rise on next year’s list.