Atlanta Braves Announce Business Development Area at SunTrust Park


The Atlanta Braves announced their plans for mixed-use business development around the location of SunTrust Park in Cobb County.

The name for the business development area, The Battery, owes its title to the battery of a pitcher and catcher on the baseball diamond. In my mind, it also pays homage to the Civil War in an area that was a key locale in the Battle of Atlanta.  David Schiller, Atlanta Braves Executive Vice President of Sales and Marketing, elaborated on the name, stating:

"“The Battery refers collectively to the pitcher and catcher on a baseball team. It’s also a term first coined in the late 1800s when the Braves became a franchise, and the team feels it captures “the spirit, life and energy in this great development.”"

It’s a catchy name for a place that figures to become an integral part of the Atlanta Braves future success in their new ballpark. According to Braves’ Chairman and CEO Terry McGuirk, the Atlanta Braves  spent over a year deciding on the right name for the area around SunTrust Park.

The Battery will feature 350,000 square feet of retail space and room for over 20 restaurants. The Atlanta Business Chronicle reports that the Atlanta Braves will also try to attract some of the city’s top chefs and restaurants to the Battery, creating a unique and pleasant environment for fans. Five restaurants have been announced so far, and include Antico and Fox Brothers Barbecue.

Comcast also announced that their regional headquarters will be located in the area, bring over 900 jobs to the community as well as putting a state of the art fiber-optic network in place to improve fans connectivity at the new stadium. The Battery will also include 550 unique residences around the ballpark.

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Though it’s difficult to imagine the Atlanta Braves moving from the confines of Turner Field in downtown Atlanta to the suburbs, it looks as if the organization is creating a friendly and exciting environment for its fans before and after games. With a plethora of restaurants, bars, retailers and residences, “The Battery” may become a similar area to Atlantic Station in Midtown.

After years of going to Turner Field and having been exposed to a dearth of restaurants and other retailers outside of the Atlanta Braves current stadium, I’m very excited about the opportunity for a completely different pre-game and post-game experience. Go Braves!

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