Georgia Bulldogs: Ludacris’ demands nothing short of ludicrous
The University of Georgia Bulldogs athletic director, Greg McGarity, is apologizing for disclosures of an entertainment agreement with rapper Ludacris, who performed at G-Day. Is this the first sign of a new direction for the UGA football program?
Ludacris, a three-time Grammy Award winning rapper, performed at Georgia’s spring football game on April 16, 2016. Georgia paid him $65,000 for a 13-minute performance before the 93,000 fans in attendance.
Before the concert, the rapper made some questionable requests…and the university complied. Ludacris’ list of requests included liquor and a box of condoms, as well as many other costly items.
While these requests may not have been considered excessive in the music industry, the University of Georgia should have used more discretion before agreeing to them.
The details of the rider outraged many, leading to the apology of McGarity on behalf of the Georgia Bulldogs.
"“I do want to take this opportunity to apologize to our board for mistakes we made with certain aspects of the details of an entertainment agreement,” McGarity said. “Few things in my professional life have bothered me more than this situation. There are no reruns in life so we need to turn the page, learn from our mistakes and do everything we can to make sure errors of this nature do not reoccur.”"
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If the Georgia Bulldogs are willing to stoop to this level just to get more fans than any other SEC school to attend their spring football game, at what lengths will they go to improve their chances of success?
Under former Georgia Bulldogs head coach Mark Richt, this would probably not have ever been considered.
That’s not to say that current head coach Kirby Smart was directly responsible, but let’s not kid ourselves…he could have stopped this if he deemed it unacceptable.
It’s difficult not to believe that the Georgia Bulldogs were not prepared to go to whatever lengths to attract their goal of 93,000 fans.
So the question then becomes, to what lengths are the Bulldogs willing to go to achieve more than they have in the past?
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In the end, the public apology of McGarity was the right thing to do, and hopefully the Georgia Bulldogs have learned their lesson going forward.