Atlanta United FC unveiled its home kit Tuesday night at the Tabernacle in Atlanta in which the event broke a record for kit sales by an MLS expansion club.
Atlanta United FC unveiled its home kit on Tuesday night, streaming the event live on both Facebook and YouTube. The team’s goal was to create a kit that would set them apart from other teams in the league and possess a style unique to Atlanta. Atlanta United FC accomplished that with their first home uniform containing a primary jersey being only the second in MLS with traditional stripes.
The v-neck shirt contains five vertical red and black stripes with gold numbers and lettering, and will be worn with black shorts and black socks. The club’s first Homegrown player, 16-year-old Andrew Carleton, was one of the featured players to model the kit on Tuesday evening.
Atlanta United team owner Arthur Blank and Atlanta Mayor Kasim Reed were both present for the event. Atlanta United Technical Director Carlos Bocanegra, Coach Tata Martino, and the mayor all spoke to the crowd. Representatives from American Family Insurance, whose logo is displayed on the uniform, were also in attendance. Atlanta sports stars such as the Atlanta Hawks’ Dwight Howard and Atlanta Falcons’ Vic Beasley both expressed their excitement by video for the release of the team’s kit and the upcoming inaugural 2017 season.
"We are thrilled to finally be able to share this moment with our fans and unveil our inaugural kit,” said Atlanta United President Darren Eales. “As always our supporters showed extraordinary energy and passion at tonight’s event, and their response to the kit has been fantastic. The design elements of the kit align with the mission of the club, to deliver passion, inspiration, and world-class soccer to Atlanta. We ultimately arrived on a look that is iconic, bold and timeless.”"
Atlanta United FC will kick of their 2017 season at Georgia Tech’s 55,000-seat Bobby Dodd Stadium until the Mercedes-Benz Stadium opens in the summer of 2017. The club has already sold over 22,000 season tickets. The secondary uniform will be released in early 2017.